BACT’ATTACK®

By 2050, if considerable gains are not made to combat AMR, it could become the main cause of death among all diseases worldwide. In addition to promoting and fostering R&D for AMR-related health products and taking a strong stand on environmental responsibility, promoting and supporting appropriate stewardship to enhance conservation of anti-infectives is crucial.

• An educational game to understand differences between bacteria and viruses, implications of AMR and the importance of preserving currently available antibiotics.
• A free and fun-to-use digital tool to reach a large proportions of the general public (especially teenagers and their parents).
• A tool for Health Care professionals (HCPs) to educate their patients on the “appropriate use” of antibiotics, from an early age.

• The strategy is to target children and teenagers to educate them about the “good use” of anti-infectives. The expected result is to raise awareness on the issue of AMR among the general public, beginning in childhood and following through into adulthood and on to parenthood.
• Sanofi invested 150.000€ to develop and promote this game in 2017.
• Sanofi’s ambition is to make it a reference game helping to raise awareness of the profound issues of AMR for HCPs and other stakeholders.

The application was developed through a collaborative approach, with testing and evaluation by a French patient panel and validation through an exhaustive survey of French patients. Additionally, content was developed in partnership with French ID experts from SPILF (French academic medical society).

One and a half months after launch, the application has had 13.000 downloads in stores (iOS or Android – France).

The innovative, useful and fun application has had a large reach so far and plays an important role on educating the population on AMR.